HOLA Latino was created to serve as a connection between companies and the Spanish/Portuguese speaking community.
HOLA Latino uses Radio, TV and Print to place your message among this growing population.
HOLA Latino designs, produces and promotes events with multicultural content, providing an important venue to your outreach efforts.
HOLA Latino is engaged in different business opportunities to develop commercial relationships between new immigrants and local industries.
Call today, and an HOLA Latino representative will find the best approach for you and your company to reach this new market.
Community based organizations, school enrollment, and health department records show that the Census numbers were underestimated and that there are over 120,000 Latinos in the Metro Birmingham Area alone. 1
Researchers and experts affirm that the Latino market is booming and will continue to grow. According to research, Metro Birmingham is the 6th fastest growing Hispanic/Latino destination in the country, and Hispanic businesses were ranked as the second fastest growing among the 13 benchmark metro areas in the nation. 2
1 Research by Brookings Institution.
2 Surveys of Pew Hispanic Research Center and the Minority Owned Business Enterprises, SOMBE.
Sponsorship opportunities in the following radio shows:
This radio show teaches listeners how to lead a healthy lifestyle. In addition to healthy living, the program presents information about the U.S. health and insurance system, provides answers to common health questions, tips, and interviews with bilingual doctors. This radio/TV content is planned to be recorded as a podcast including interviews.
Hola Alabama is a community events and news show that broadcasts every Friday. It focuses on events that affect the Hispanic community by providing lively on-site interviews. The host of the show, Hernan Prado presents the various international, national, and local news for the week.
This is a business talk show that educates listeners on how to survive the current economic situation. It provides information about the U.S. tax system, answers to common financial questions, interviews with experts, how to save, invest, and spend their hard earned money. This radio/TV content is planned to be recorded as a podcast including interviews.
This is a legal talk show that is a great resource for new immigrants focusing on legal information, immigration issues, and community concerns. Weekly interviews are aired on the show with accredited local lawyers. This radio/TV content is planned to be recorded as a podcast including interviews.
Dial: www.holalatinoRADIO.com
Coverage: Alabama
Format: Popular Latino Music – Sertaneja
Coverage Areas: Alabama and the world
Average Age Group: 14 – 69
Potential Audience: 400,000
Rating: #1 Latino Radio Station
Production: All content is based on professional research
Audience Description: Mexicans, Central Americans, Brazilians who are 85% of the Spanish-speaking population in Alabama.
Exclusive Content: News, health, cultural information, business, entertainment, sports, and personalities.
Community Events: Information and promotion
News Source: al.com daily news updates
Emergency Alerts: Official radio station for the Jefferson County Emergency Management Agency (EMA).
There are 225,546 Latinos in Alabama (Census 2020), over 441% increase in the past 24 years;
Schools and Health Departments data show the Census numbers could be underestimated by 25%;
Metro Birmingham itself, is the 6th fastest growing Hispanic destination in the country;
Cooper Green Hospital reported that over 75% of newborns in 2006 were Hispanic: 75% are not fluent in English;
Most have low educational levels (primary-school);
Most do not have access or interest in the mainstream media;
They are great cash paying customers;
They are loyal with a brand and company;
They send up to 30% of their salaries to relatives in Latin American countries;
1 Total advertising spending for Spanish-Language media reached $15.59 Billion in 2016, increasing 14.4% over 2005 levels Spot radio had the largest increase in terms of growth percentage (nearly 31%), followed by cable television (more than 20%), compared with the previous year.1
1. NielsenMonitor-Plus
Sponsor details to fit customer’s need
Production Costs Included.
The Hola Alabama magazine is a monthly publication distributed trough leader news paper in Central Alabama to all Latino stores, and other convenient venues.
The content for this magazine is produced by HOLA Latino considering important information, news and activities occurring in Birmingham and in Alabama.
Hola Alabama magazine is a unique source of information for Spanish and Portuguese speaking populations in the state. The magazine is a printed venue that stays at home for longer periods of time. Hispanic/Latino families collect this magazine and refer to its information from time to time.
Hola Alabama magazine is designed as a collectible item. The various clients using this media may include publicity that can be collected in exchange for different rewards. This is proven to be a very successful outreach strategy.
The diverse sections in the magazine coincide with the content created for bilingual Radio and TV. The content of Hola Alabama magazine includes local news, legal information as in “Ley y Orden,” health information as in “Vida Saludable,” business information as in “Buen Negocio,” as well as topics of interest for the entire family.
The magazine is the only local source of news and information for Latinos living in Alabama. The entire content of the magazine brings information needed to the new residents of the state.
Take advantage of this innovative PRINT opportunity with an exclusive placement of ADVERTISEMENTS designed for this specific market!
1/2 Page (500 words) – Cost $200
1/4 of a Page (200 words) – Cost $90