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HOLA LATINO

HOLA Latino was created to serve as a connection between companies and the Spanish/Portuguese speaking community.

HOLA Latino uses Radio, TV and Print to place your message among this growing population.

HOLA Latino designs, produces and promotes events with multicultural content, providing an important venue to your outreach efforts.

HOLA Latino is engaged in different business opportunities to develop commercial relationships between new immigrants and local industries.

Call today, and an HOLA Latino representative will find the best approach for you and your company to reach this new market.

QUESTIONS

1. Why should I advertise to this new market?

Latinos are now the largest minority in the nation! The Census projects that Latinos will account for almost two-thirds of the total growth for 2020-2050.

2. Most Latinos are from a low-income level… will they buy my products and services?

Latino’s purchasing power is growing three times faster than the overall national rate, and by 2025 it is expected to grow to $2 trillion annually from $715 billion today.

3. Is it also true for Alabama?

Alabama’s historically White and African American population has experienced a 441% Hispanic/Latino increase over the last two decades according to the Census, representing over 200,000 new residents.

4. Do the 2020 Census numbers reflect the state's reality?

Community based organizations, school enrollment, and health department records show that the Census numbers were underestimated and that there are over 120,000 Latinos in the Metro Birmingham Area alone. 1

5. Are my potential Hispanic clients here to stay?

Researchers and experts affirm that the Latino market is booming and will continue to grow. According to research, Metro Birmingham is the 6th fastest growing Hispanic/Latino destination in the country, and Hispanic businesses were ranked as the second fastest growing among the 13 benchmark metro areas in the nation. 2

6. Are advertisers in the U.S. targeting these customers?

U.S. advertisers spent an estimated $5.09 billion in 2014 targeting Hispanics – a 12% increase from the previous year. Television and radio are the largest categories for expenditure.

7. Do I need to use specialized media or advertisements in Spanish?

U.S. multicultural ad agencies said that 88% of their income was from Spanish and other romance language advertisements. Multicultural content is more important now than ever.

1 Research by Brookings Institution.

2 Surveys of Pew Hispanic Research Center and the Minority Owned Business Enterprises, SOMBE.